Dr. Arian Fartash, aka Glam Optometrist, Goes From Social Media Debut to Blogging Guru
Original article can be viewed here: http://www.visionmonday.com/insights/article/dr-arian-fartash-aka-glam-optometrist-goes-from-social-media-debut-to-blogging-guru/
“However, the PR agencies wanted to charge upwards of $3,000 a month to take over my account and promote the GlamOptometrist brand. So instead of hiring an outside company, I spent countless hours researching how to be successful in social media. I made mistakes and learned what worked and what didn’t and I think that after some time, I created something that people really like to be a part of.”According to Fartash, GlamOptometrist has allowed her make plenty of new connections with some of her followers, ranging from other optometrists, opticians, techs and brands. Her following, however, doesn’t just include people in the optical industry; her posts relate to anyone interested in eyewear and fashion, and as a result Fartash has also been able to build relationships with other bloggers, fashion lovers and makeup artists. As a result of GlamOptometrist’s rapidly growing popularity, Fartash has been asked to write articles for lifestyle brands, appeared on local news stations to discuss the importance of back-to-school eye exams and participated in VPS’s “Love At First Sight” video series. “I encourage any optometrist or optical business to start their own social media page,” concluded Fartash. “With that, they can build their relationships within their community and with patients.”
|Fartash appeared on ABC7 Los Angeles to promote children’s eye health.||Fartash posts about various eye-related topics on her Instagram, such as this #ManiMonday eye-inspired manicure.|
To learn more about what the Glam Optometrist does, look at her Instagram account, read her blog or watch her in one of VSP’s “Love At First Sight” videos below.